Digital coworker role · AI Sales Coordinator
An AI sales coordinator that keeps the pipeline honest.
It reviews every open deal against its actual evidence, keeps CRM fields current, nudges follow-ups, and prepares proposals and statements of work, so your sellers spend their time selling.
- 06:00BoardStarts the pipeline review, one card per open opportunity.Scheduled
- 07:10CRMUpdates closure probabilities and verifies each one.Verified
- 07:15TeamsPosts the summary and exceptions to sales leadership.Sent
- 10:00FilesDrafts a statement of work for review.Awaiting approval
- 15:30TeamsReminds a rep about a promised follow-up.Sent
Illustrative day.
What it does, day to day.
- 01
Pipeline review
Scores every open opportunity on evidence in parallel, writes back the result, and verifies it.
- 02
CRM hygiene
Finds stale stages, missing next steps, and optimistic probabilities, then fixes what it’s allowed to and flags the rest.
- 03
Follow-up scheduling
Proposes next touches based on deal history and reminds the owner at the right time.
- 04
Proposal & SOW drafting
Drafts statements of work and proposals from templates, your standards, and the opportunity record.
- 05
Lead research
Assembles account background from your own records and approved public sources.
- 06
Leadership summaries
Sends one concise pipeline summary, with exceptions called out, instead of fifty records to read.
You set the limits. We measure the return.
Waits for a person
- Pricing and discounts
- Proposals and SOWs sent to customers
- Stage changes beyond agreed rules
- Outbound customer email
What we measure
- Opportunities reviewed per cycle
- Stale deals surfaced
- Forecast accuracy over time
- Time to draft a proposal
Connects to the tools your team uses.
- HaloPSA
- HubSpot
- Salesforce
- Pipedrive
- Dynamics 365
- Microsoft 365
- Word & PowerPoint
Examples, not a fixed list. We build a connector scoped to exactly what this role needs, through an API, MCP server, command-line tool, or tested steps recorded from your team’s own workflow.
Common questions, answered.
Will it change our deal stages on its own?
Only within rules you approve. Our pipeline review crew, for example, writes exactly one field, closure probability, and verifies it. Everything else is a recommendation for a person.
Does it send prospecting emails?
We don’t build spam machines. It can draft personalized follow-ups for your reps to send, or send approved messages to existing contacts within limits you set.
How does it score a deal?
Only on what the opportunity’s record shows, using a rubric you agree to. It picks the lowest score the evidence supports, so optimism has to be earned.
Next step
Hire your first AI Sales Coordinator.
We’ll sit down with the people who do it, map the steps, and put a number on the time. If a digital coworker is the right tool, you’ll know what it would return before you commit. If it isn’t, we’ll say so.